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PPC Ad Text Win of the Week – 122% Improvement for Online Law School
Which of these two PPC ads do you think won? Read both ads, make your decision, then scroll down to discover the answer. PPC Ad #1 PPC Ad #2 If you’re having trouble deciding which ad won, I...
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PPC Ad Text Win of the Week – 20% Improvement for Vertigo Remedy
Which of the two ads below got a higher CTR? Make your decision and scroll down to discover the answer. PPC Ad #1 PPC Ad #2 The difference in CTR is smaller than what I normally feature in the Win...
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Intelligent Tweaking
Tweaking often gets a bad rap when it comes to PPC Optimization. Especially when it’s paid or outsourced PPC optimization. And while this attitude is understandable, it’s also counterproductive. It’s...
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